Monday, November 16, 2009

Linden Lab Announces it's new creation Second Life Enterprise Beta

A virtual workplace solution is what the Second Life Enterprise Beta offers consumers.
Linden Lab creator of the virtual world Second Life launched a secure and flexible virtual workplace solution officials announced today.
Second Life Enterprise appeals to business because the program can be installed behind the firewall to ensure to privacy and protection. Organizations have complete control over the access of information.
It runs completely with an organization’s network, and it provides the same level of security controls as their internet, official said. It enables confidential information for prototypes, information and training materials to be shared securely.
“Second Life Enterprise is built to be security optimized and to be more reliable,” Web Content Strategist Brett Atwood said.
14 organizations are participating in the Beta program, including companies like IBM, Northrop Grumman, and the U.S. Navy.
“Second Life Enterprise Beta is a perfect complement to our existing work offerings, enabling us to offer a virtual work experience tailored to meet the specific needs of a broad range of organizations,” said Mark Kingdon, CEO of Linden Lab.
Along with the launch of the Enterprise, Linden Lab announced the creation of The Second Life Work Marketplace.
Set to launch in 2010, The Marketplace enables customers to browse, test and purchase content from developers.
Second Life Enterprise is designed to be completely immersive and interactive.
Atwood said that Second Life Enterprise has a 3-D spatial aspect that is better than 2-D.
With an increasing globalization of the workforce and high cost of travel, more organizations are turning to virtual worlds to conduct meetings and conferences.
“By 2012 more than 70% of organizations will use private virtual worlds,” Atwood said.
Second Life Enterprise includes features like seven prepackaged virtual regions, including an auditorium, two conference centers and a number of regions where users can test virtual items and practice building, officials said.
Businesses use Second Life Enterprise for virtual meetings, conferences, recruiting, complex simulations and more.

Sunday, November 1, 2009

News War

After viewing part III of Frontline's "News War," I have come to the conclusion that the news and media will continue to change, and what the future holds is unpredictable. I found the documentary to be extremely interesting and very relevant to my future. One of the interesting points that was highlighted is the content of the news that runs for audiences. Today news seems to be more and more consumer-driven. Information is not shown unless it's what the public wants.

What i also found interesting was the shift in cable in the year 2000. The documentary says that with the large corporations buying news organizations, the audience base became different. After the precedent of 60 minutes, it was now important for news organizations to make money. As a result of this viewership began changing. It was no longer important to attract as many viewers as possible. With the creation of opinion shows, news organization focused on narrowing their viewers. This has drastically limited the amount of investigative reporting. I feel this decline is doing a great disservice to the public. The sense of public service that journalism provided seems to be dwindling.

It was interesting to see how the internet has affected the journalism profession. Blogging websites provide a forum for people to post their opinions. Citizen journalism is a great way to get different points of view and sides of story, but there definitely needs to be a clear line between the profession, and outlets such as the blogosphere. Journalists are professionally trained to find stories and report on issues that benefit the general public. Like Nicholas Lemann said, citizen journalism isn't reporting on new information. Journalism is a profession, it doesn't just equal a suit and tie. Individuals are trained on how to deliver the news. I think it's great that people are able to report on issues, and it's a great way to incorporate the internet, but the line needs to be clear between journalism and citizen journalism.